The look of love...

One in 10 are planning to go out on the prowl this Valentine's Day and half of those are planning to glam up for a special night with a partner.

But whether you have a new date or cosy night in lined up for February 14, make sure you're turning up the seduction with your beauty regime.

From red hot lips to come-to-bed eyes, here's how to knock him dead.

It may not be the first date but if you're still in the heady throes of romancing, keep your look fun and flirty for meeting up with the new man on Valentine's Day.

At this stage, it's all about initial attraction and your lips are one big erogenous zone you can't neglect.

"The perfect pout can easily be achieved through wearing a seductive red or hot pink lip shade for irresistible kissable lips," advises Barry M's celebrity make-up artist Daniella Novak.

A heady seductive scent is also a must in your dating preparations.

Candlelit meals and roses are sure to be on the Valentine's agenda, so keep your look ultra-romantic. Tonight's the night when you're sure to be transfixed on one another's gaze so ensure your make-up is all about the eyes and keep lips neutral with a glossy nude tone.

"For a soft romantic look, the number one rule is to make your eyes do the talking," Daniella says.