Tweet from Dragon’s Den star Theo Paphitis boosts Larne business

Former 'Dragon' Theo Paphitis.  INLT 24-699-CON
Former 'Dragon' Theo Paphitis. INLT 24-699-CON

A Larne-based firm has received a business boost from former Dragon’s Den star Theo Paphitis on social media.

Grace Weir, co-owner of Stealth Translations at Millbrook, tweeted Theo about her business during ‘Small Business Sunday’, an initiative set up by Theo that runs weekly.

Grace Weir of Stealth Translations.  INLT 24-684-CON

Grace Weir of Stealth Translations. INLT 24-684-CON

Theo re-tweeted Grace’s message to his 476,000 followers and as a result, the business has 150 more followers and they are also profiled on a new website (www.theopaphitissbs.com), which is exclusive to Small Business Sunday winners.

Grace Weir said: “We have been in business for over 10 years but only began using Twitter just nine months ago.

“Attending a Twitter workshop run by Chain HR of LEDCOM inspired me to become more socially active to help promote our business services through digital networking, which I now take part in most evenings, and it’s good fun too.

“Becoming a weekly winner of Theo’s #SBS has been a fantastic opportunity for us to welcome many new followers and share a little bit about what we can do to help businesses export and reach out into new markets outside the UK.”

Anyone looking for a re-tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re-tweeted every Monday at 8pm, and then invited to enter their profile on the new website. This is done free of charge and the new website is sponsored by Ryman Stationery, where Theo is Chairman.

Follow the business on Twitter @StealthTrans