Trust launches road safety campaign

The mother of a 10-year-old boy who was seriously injured in a road accident has lent her support to the Child Brain Injury Trust’s first ever road safety campaign.

The aim of the ‘Be Seen, Not Hurt’ campaign, sponsored by Thompsons Solicitors, is to bring awareness of the Child Brain Injury Trust to thousands of children and families across the UK.

Anita McQuillan, whose son Adam suffered a life-changing brain injury in 2011 after being hit by a car is supporting the charity’s campaign.

Anita said: “Adam was eight and a half when he was knocked down; he pressed the button at a set of traffic lights near our home, looked for traffic and, having decided the way was clear, rushed across the road. The driver didn’t see Adam and hit him full on.

“He was admitted to hospital and doctors prepared us for the worst, saying that even if Adam did survive, the chances were that the brain injury he sustained was so severe that he wouldn’t be able to lead a full life. Almost two years on and while Adam has now been discharged from hospital it’s a constant battle to get him access to the care he needs.

“I fully support the Be Seen, Not Hurt campaign and hope that in sharing Adam’s story it will help the Child Brain Injury Trust drive home the message that we need to make sure children are as visible as possible when they’re using the road. I hope that together we can protect children from the terrible reality of brain injury.”

Lisa Turan, CEO of the Child Brain Injury Trust said: “The aim of the ‘Be Seen, Not Hurt’ campaign is to bring awareness of the Child Brain Injury Trust and the dangers facing thousands of children and families across the UK.

“We will be highlighting the dangers of roads for children at a number of events in schools across the country, encouraging them to be bright and seen when walking and cycling, and to wear an appropriate helmet and reflective clothing/lights when cycling, horse riding, scooting and skateboarding.”

High visibility slap wraps will be given out at schools across the UK as part of a series of awareness raising events.

• Read Adam’s story in full online at http://childbraininjurytrust.blogspot.co.uk/