MEA Council to spend £100,000 on rebranding

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Mid and East Antrim Borough Council has set aside £100,000 within the rates estimates process for 2015/16 to rebrand all Council signage, media, vehicles, uniforms and stationery according to its new corporate identity.

A “soft launch” of the new brand took place on March 4 prior to the amalgamation of the three local Councils under Mid and East Antrim Borough Council.

The new brand was announced to staff throughout Ballymena, Carrickfergus and Larne Borough Councils and the new logo was unveiled.

32 refuse lorries rebranded with the new logo were revealed on March 27.

The new corporate identity will be implemented using a three-phased approach. The phase 1 priority rebranding focus will be on stationary, advertising, the new council’s website, event and exhibition materials, vehicle liveries and ID badges.

The second phase of implementation from July 1 will include rebranding ‘Welcome to the Borough’ signs along the perimeter of the new borough and the exterior of council buildings such as the administrateive headquarters, town halls and offices.

Parks, playing fields, walks, tourist attractions and all other recreational or leisure facilities used by the public will also be rebranded.

The third phase will include rebranding merchandise, such as that sold in tourist venues and promotional materials.