Local beauties to compete for 2017 Insanity Tan Miss World Northern Ireland crown

Pictured at the Launch of the Insanity Tan Miss World Northern Ireland Contest is Gerry McBride, joint MD of Bronze Direct and producer of Insanity Tan, Area Manager of Bronze Tanning and Beauty, Kathleen Kelly, MD of ACA Models, Alison Clarke, Current Miss World Northern Ireland, Emma Carswell and Joe McGlinchey, joint MD of Bronze Direct and producer of Insanity Tan.
Pictured at the Launch of the Insanity Tan Miss World Northern Ireland Contest is Gerry McBride, joint MD of Bronze Direct and producer of Insanity Tan, Area Manager of Bronze Tanning and Beauty, Kathleen Kelly, MD of ACA Models, Alison Clarke, Current Miss World Northern Ireland, Emma Carswell and Joe McGlinchey, joint MD of Bronze Direct and producer of Insanity Tan.

Aspiring beauty queens from Ballymena and beyond are encouraged to join the quest for the 2017 Insanity Tan Miss World Northern Ireland at the next heat of the contest that will take place at Galgorm Gillies Bar, Ballymena on Thursday, March 9.

The event, which is organised by top modelling agency ACA Models, seeks ambitious young women aged between 17 and 24 to take over the crown from current Miss World Northern Ireland, Emma Carswell.

The event is the third of 12 regional heats scheduled to take place across Northern Ireland, Antrim, Omagh, Cookstown, Ballymena, Portstewart, Maghera, Dungannon, Bangor, Enniskillen and Londonderry.

Two finalists from each heat will be chosen to take part in the grand finale at the historic Europa Hotel, Belfast in May. The glamorous black tie event will be hosted by the former Miss Northern Ireland and television presenter Zoe Salmon and Q Radio Breakfast Presenter Stephen Clements.

Contest organiser Alison Clarke said: “We are looking forward to meeting lots of new talent at the upcoming regional heats. Our talent scouts have been out and about over the last few weeks and, so far, we have had great response.

“The contest is about more than just superficial beauty; it’s about finding talented young women, who will be judged not only on their appearance but also on their personality, poise, presence and intelligence.

“The winner will become an ambassador for Northern Ireland and will be given support and guidance throughout her reign and beyond. Over the year’s we’ve nurtured many young women who have gone on to achieve high profile careers in modelling, the media and business. The contest really is an opportunity of a life time.”

Current title holder Emma Carswell said: “It was an honour to be crowned Miss World Northern Ireland 2016. I’ve had the best year of my life representing Northern Ireland at charity and numerous events throughout 2016.

“The most special of which was the Miss World Final in Washington DC, where I had an unbelievable time, I learnt a lot about the other contestants lives and countries and realized the massive efforts and lengths that the Miss World family go to help the lives and raise awareness of those less fortunate than ourselves throughout the world.”

Joe McGlinchey and Gerry McBride, joint MD’s of Bronze Direct and producer of Insanity Tan said: “Everyone at Insanity Tan is delighted to be involved with the iconic Miss World Northern Ireland contest this year as the new title sponsor.

“We were a category sponsor last year and gained so much from it that we just had to take the leap to sponsor the whole event with Insanity Tan.

We will still be sponsoring a category with our salon chain Bronze Tanning and Beauty and we’ll be at every regional heat, sitting in one of the judge’s chairs; plus we’ll be running a range of fantastic competitions up until the final.

“It’s a perfect brand fit for both Insanity Tan and Bronze Tanning and Beauty and we are excited to be involved again in this amazing contest. All the very best of luck to this year’s contestants, let the competition commence!”

Entrants should send a photograph with their name and address to, Insanity Tan Miss World Northern Ireland Contest, 381 Beersbridge Road, Belfast, BT5 5DT or email bookings@acamodels.com

Entrants can also enter online via the Bronze Tanning and Beauty website or the Miss Northern Ireland website.

For further information, contact Alison Clarke, Joleen Stewart or Victoria Withers at ACA Models Office on 028 90 809 809 or email bookings@acamodels.com