Sharing some tips on ‘selling the sizzle’

Pictured in Magheramorne House Hotel at the "Selling the Sizzle" talk by Richard Collett (second left) of "Big Pond Thinking", part of the Vital Business Seminar series, are Ledcom Chief Executive Ken Nelson, Larne Development Forum Chairman Martin Wilson and Bill Crymble from Forever Living Products. INLT 48-325-PR

Pictured in Magheramorne House Hotel at the "Selling the Sizzle" talk by Richard Collett (second left) of "Big Pond Thinking", part of the Vital Business Seminar series, are Ledcom Chief Executive Ken Nelson, Larne Development Forum Chairman Martin Wilson and Bill Crymble from Forever Living Products. INLT 48-325-PR

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Representatives from a range of local businesses gathered at the former Maghermorne House Hotel, now the local business base of Forever Living Products, to learn from Richard Collett, a leading marketing and communication management professional.

His presentation “Selling the Sizzle – how to stand out from your competitors in tough times through smart and cost effective marketing” set out the key characteristics of a successful business strategy.

Speaking after the event, Chairman of Larne Development Forum, Councillor Martin Wilson said: “In this tough economic climate, Richard gave a positive and upbeat message to local businesses to encourage them to focus on the customer and to highlight their unique selling point in order to secure business in a competitive market place”.

This was the third in a series of six planned vital business seminars on a range of relevant subjects organised by Larne Borough Council through Larne Development Forum and LEDCOM. The next subject in the series is a very exciting prospect for local businesses.

“Innovate or stagnate – how to grow a business during a recession ” a breakfast event to be held at Willowbank Business Park on Friday, January 13 with the guest speaker being Phillip Bain of Shredbank, winner of Entrepreneur of the Year 2010 and Young businessperson of the Year 2011

To book for this free event, please contact LEDCOM at 028 2827 0742 or info@ledcom.org giving your name and business contact details

Further seminars on the topics of tax, VAT and capital allowances and maximising the internet for the benefit of your business will be held in February and March 2012.