Rosalie Edge from Larne, a student in a team from the University of Ulster’s Communication Advertising and Marketing course has clinched The Chartered Institute of Marketing’s ‘The Pitch NI 2013’ student competition in association with Subway.
Teams of three pitched their ideas based on a marketing brief given by SUBWAY® two weeks prior to the event. The pitches were judged by a panel of industry experts and narrowed down to the final three who went on to face questions from the panel in a Dragon’s Den style setting.
Rosalie was part of the winning team, CAMeleon from the University of Ulster’s Jordanstown campus. Other team members included Roisin Daly from Tyrone and Michael Finan, Banbridge who are all students on the university’s CAM undergraduate degree.
CIM Ireland Board Member and judge Charles Fulton said: “The level of presentations throughout ‘The Pitch NI 2013’ process was astonishing and the creative thinking behind the ideas was very strong and fresh. There was an extremely high level of competition from the final three teams which made the judging process very difficult”.
Andrew Johnston, chair of Subway NI, said the competition had encouraged the students to think on their feet and demonstrate their ability to innovative while keeping their eye on the bottom line.
“Marketing is a tough, competitive profession which requires dedication and commitment. However, in a media world that is changing so quickly, it also requires individuals to react quickly and learn fast from their mistakes. All the teams who took part this year showed a very high level of agility in all of these areas and I’m thrilled by the efforts they made. The aptly-named winning team, CAMeleons, definitely made the grade and I applaud them for their no-nonsense, lively and up-to-date approach which won the hearts and minds of the judges.”
The winning team’s pitch consisted of a unique marketing strategy aimed at young people. The team responded with a modern approach incorporating social media and used a short video recording to convey their marketing campaign.