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Friday, 3rd September 2010

Sweet success in US for candy floss company

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Published Date: 19 November 2009
SELLING candy floss to Americans is a bit like flogging sand in the desert, but a Larne firm has managed such a gargantuan feat.
Intermatic Manufacturing has just set up an office in Denver, Colorado, and signed up with a factory in Chicago, following a surge in US sales of its unique fresh candy floss vending system.

The company, established in 1997 by electronics engineer
David Hawthorne, has used Invest Northern Ireland trade missions to develop its exports in the US, including the most recent mission to the huge leisure market in California.

Intermatic has secured business from several North American entertainment corporations including Chuck E Cheese and Nickles and Dimes, both headquartered in Texas, as well as companies in North Carolina and Canada.

In addition the firm, which employs five people locally, has now supplied systems to customers in Australia, Saudi Arabia, Dubai, Iraq, Russia, Romania and Mexico.

Mr Hawthorne, the managing director, said Intermatic has grown its exports to 95 per cent of sales over the past two years. “I’ve used Invest NI trade missions, especially to the US, the world’s biggest market for candy floss/cotton candy, to build sales,” he explained.

“Approaches for the system from operators of entertainment centres, including several with vast networks, made it essential that we had an office there and an agreement with an in-market manufacturer. I chose to locate the office in Denver because of its central location and excellent communications links throughout the US and into Canada, where we have business developing strongly around Vancouver.

“I was also able to find a family-run manufacturing business, near Chicago, with the type of engineering skills and experience required to ensure consistently high quality machines. Indeed, I’ve found manufacturing in the US much more cost-effective than in South East Asia,” said David.

Welcoming Intermatic’s developing global success, Dr Vicky Kell, Invest NI’s Director of Trade, said: “Locating an office in Denver and setting up a manufacturing agreement in the US are important strategic investments by this ambitious and export-led company.

“The company is now positioned for even faster growth in what is probably the world’s biggest leisure/entertainment market, the home of cotton candy. Our trade missions have enabled the company to explore key regional markets and to develop a strategy to develop contacts and exploit the opportunity there for its very innovative product.”

Through his work in the electronic games and entertainment industry, David identified a business opportunity for a new type of candy floss vending system. The machine is fully automatic and has unique features including a patented moistening process that enhances product quality, bio-degradable paper sticks and global mobile communications technology (GPRS) for remote management and monitoring of individual machines.

The GPRS system also enables technicians in Larne to diagnose any faults that could affect an individual machine’s performance.



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  • Last Updated: 17 November 2009 2:41 PM
  • Source: Larne Times
  • Location: Larne
 
 
 


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